Inside Blowhammer

It’s worldwide famous as the “black” Friday but its name has not a negative meaning. Black Friday is one of the most awaited day and event of the year, especially for shopping maniacs. Do you know what’s the origin of the Black Friday? Discover it with us.
There are different theories, one of this is that due to the fact that black Friday comes after the Thanksgiving day, in the USA the streets were full of cars. This made that Friday one of the most traffic congested, dangerous and polluted (black) days of the year.

A few hours before the long-awaited departure for the long-awaited summer holidays, anxiety and stress assail me and I find myself dealing with the greatest enemy of anyone: the suitcase. Let’s be honest with each other, women are not the only ones who have issues with preparing the suitcase before the holidays.

Even though the weather has left much to be desired this May, it is inevitable to fantasize while waiting for this imminent summer.

Identity is the set of characteristics that make each of us unique and unmistakable.
The uniqueness of Blowhammer is recognized in its logo and in the importance it has for the brand to transmit its values.

The logo has been designed starting from the simple and minimal shape of a triangle, a simple figure that wants to transmit, a feeling of attention and curiosity.
Therefore to find out what the Blowhammer logo hides we have to stop for a minute to observe it with attentive eyes, eyes that want to unmask the thousand facets that a seemingly simple figure can hide.

Each of us, as a child, has discovered a fantasy world finding himself with his eyes closed, absorbed in the soft lines and vivid colors that cause the light of the Sun, after observing it for a few seconds. It may seem trivial, but it is from the simple things like this that the strongest passions can born. In fact this is exactly how Giovanni Maisto discovers that: “The sense of wonder and awe that I experienced drawing was matched only by sunlight.”