Blowhammer Blog EN

  • The T-Shirt evolution: from basic wear to iconic apparel

    The T-Shirt evolution: from basic wear to iconic apparel

    Although the T-shirt, as we know it today, is considered a staple piece of outerwear and one of the most versatile garments we all own, it came to life several years ago: when men wore tigths, wigs and apparently also T-shirts.

    Between the eighteenth and the end of the Second World War only men could wear T-shirts and only as an underwear or as a working shirt.
    A real diffusion of this clothing icon takes place in the fifties thanks to the two most influential actors of the time: Marlon Brando and James Dean. Thanks to both of them the T-shirt became part of contemporary fashion, that included a white T-shirt and a pair of jeans.

  • Blowhammer: logo, brand, identity

    Blowhammer: logo, brand, identity

    Identity is the set of characteristics that make each of us unique and unmistakable.
    The uniqueness of Blowhammer is recognized in its logo and in the importance it has for the brand to transmit its values.

    The logo has been designed starting from the simple and minimal shape of a triangle, a simple figure that wants to transmit, a feeling of attention and curiosity.
    Therefore to find out what the Blowhammer logo hides we have to stop for a minute to observe it with attentive eyes, eyes that want to unmask the thousand facets that a seemingly simple figure can hide.

  • An introspective journey in the art of Giovanni Maisto

    An introspective journey in the art of Giovanni Maisto

    Each of us, as a child, has discovered a fantasy world finding himself with his eyes closed, absorbed in the soft lines and vivid colors that cause the light of the Sun, after observing it for a few seconds. It may seem trivial, but it is from the simple things like this that the strongest passions can born. In fact this is exactly how Giovanni Maisto discovers that: “The sense of wonder and awe that I experienced drawing was matched only by sunlight.”

  • Skateboarding: from Tony Hawk to a Zulu village

    Skateboarding: from Tony Hawk to a Zulu village

    “I consider skateboarding an art form, a lifestyle and a sport.” said Tony Hawk, and that's why skateboarding is no doubt more than a lifestyleDuring the ‘60s in California, while the Beach Boys climbed the charts singing Barbara Ann and were livening up the entire West Coast, the surfers had the chanche to hit the waves even in the absence of rough seas. Skateboards gave them the opportunity to express their passion, even in conditions that generally didn’t allow it.

  • The new Blowhammer Blog is wired

    The new Blowhammer Blog is wired

    Today we are inviting you to take part to a new cycle of our unpredictable adventure. We created a space in which we will discuss about the interests, ideals and passions that bind us. You can access to all the contents visiting the “Blog” section, which is divided in two parts: Urban Life and Inside Blowhammer. Urban Life is a space in which you will find all the latest news about the underground style in the arts, music and sport. On the other side, in the section Inside Blowhammer you can stay updated on all the news about our brand.