BLOWHAMMER / MANIFESTO
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WE ARE A COLLECTIVE OF DESIGNERS AND ARTISTS PASSIONATE ABOUT STREETWEAR. WE DESIGN GARMENTS THAT SPEAK TO PEOPLE, TELLING FRAGMENTS OF OUR PRESENT, DISTANT FROM FLEETING TRENDS AND THE HASTE OF FAST FASHION.
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A PROMISE BELOW THE FLAG
“BLOWHAMMER IS A MEANS, NOT AN END. A REAGENT, NOT A REACTION. THE WORD “BRAND” HOLDS NO MEANING FOR US; IT ONLY REPRESENTS THE RISK OF A MERE COMMERCIALIZATION OF AN IDEAL. THE PROMISE WE MAKE TO OURSELVES EVERY DAY IS TO REMAIN FREE. FREE TO LIVE THE PRESENT IN ALL ITS IMPERFECT FORMS, TO ENJOY WHAT WE CREATE.”
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BLOWHAMMER ES UN MEDIO, NO UN FIN. UN REACTIVO, NO UNA REACCIÓN. LA PALABRA “MARCA” NO TIENE SIGNIFICADO PARA NOSOTROS; SÓLO REPRESENTA EL RIESGO DE UNA MERA COMERCIALIZACIÓN DE UN IDEAL. LA PROMESA QUE NOS HACEMOS CADA DÍA ES PERMANECER LIBRES. LIBRES PARA VIVIR EL PRESENTE EN TODAS SUS FORMAS IMPERFECTAS, PARA DISFRUTAR DE LO QUE CREAMOS.