BLOWHAMMER / MANIFESTO
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WE ARE A COLLECTIVE OF DESIGNERS AND ARTISTS PASSIONATE ABOUT STREETWEAR. WE DESIGN GARMENTS THAT SPEAK TO PEOPLE, TELLING FRAGMENTS OF OUR PRESENT, DISTANT FROM FLEETING TRENDS AND THE HASTE OF FAST FASHION.
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A PROMISE UNDER THE FLAG
“BLOWHAMMER IS A MEANS, NOT AN END. A REAGENT, NOT A REACTION. THE WORD ‘BRAND’ HOLDS NO MEANING FOR US. IT ONLY REPRESENTS THE RISK OF A MERE COMMERCIALISATION OF AN IDEAL. THE PROMISE WE MAKE TO OURSELVES EVERY DAY IS TO REMAIN FREE. FREE TO LIVE THE PRESENT IN ALL ITS IMPERFECT FORMS, TO ENJOY WHAT WE CREATE.”
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FOR US, BLOWHAMMER IS A MEANS, NOT AN END. WE DON'T SEE OURSELVES AS JUST A ‘BRAND’, BECAUSE THAT COULD REDUCE OUR IDEALS TO PURE COMMERCIALISATION. EVERY DAY WE PROMISE OURSELVES TO CELEBRATE FREEDOM, TO LIVE THE PRESENT IN ALL ITS IMPERFECTION AND TO REDISCOVER THE PASSION IN EVERYTHING WE CREATE.
WE ARE DESIGNERS, ARTISTS, FASHION DESIGNERS, MUSICIANS, WRITERS. WE ARE SENTINELS.