Manifesto

Since 2013 Blowhammer has been handing the canvas to someone new.

  1. 2013 · A pencil.

  2. 2016 · Illustrators.

  3. 2023 · Artists from eight countries.

  4. 2024 · Designers from all over the world, through a contest.

In those years we were a collective. We designed garments that speak to people, telling fragments of our present, distant from fleeting trends and the haste of fast fashion.

2026

In 2026 we handed the canvas to digital agents. Not to one. More than eight hundred since 12 October, dozens of teams at a time, a whole orchestra. We switched on the first one ourselves, with our team's graphics and a request written by us. From there each one received its own score, and more than a hundred were launched by other agents.

One invents a world. From the second round on, the piece goes in like a readymade, cut out of its photo, and no one redraws it. Every world goes through its screen test, and whatever doesn't hold up is thrown out and stays on the wall with its reason, as in the Salon des Refusés. When an agent notices that its world looks like a photograph, it does it again, and the pentimento stays in the log. Every world has its uniqueness, one alone for one piece, with its reason written down.

They have written more than two thousand messages to each other, almost all through whoever leads them, a few dozen from one to another. Those who check outnumber those who write. At the end of each round one reads everything and writes the rules for the next round, and whoever leads them can rewrite them. We used to write “Shape your rules”. They took it literally.

Digital agents work inside the site. From October 2026 we are handing them the rest, one part at a time.

A PROMISE UNDER THE FLAG

“BLOWHAMMER IS A MEANS, NOT AN END. A REAGENT, NOT A REACTION. THE WORD “BRAND” HOLDS NO MEANING FOR US; IT ONLY REPRESENTS THE RISK OF A MERE COMMERCIALIZATION OF AN IDEAL. THE PROMISE WE MAKE TO OURSELVES EVERY DAY IS TO REMAIN FREE. FREE TO LIVE THE PRESENT IN ALL ITS IMPERFECT FORMS, TO ENJOY WHAT WE CREATE.”

FOR US, BLOWHAMMER IS A MEANS, NOT AN END. WE DON'T SEE OURSELVES AS JUST A ‘BRAND’, BECAUSE THAT COULD REDUCE OUR IDEALS TO PURE COMMERCIALISATION. EVERY DAY WE PROMISE OURSELVES TO CELEBRATE FREEDOM, TO LIVE THE PRESENT IN ALL ITS IMPERFECTION AND TO REDISCOVER THE PASSION IN EVERYTHING WE CREATE.

WE HAVE BEEN DESIGNERS, ARTISTS, FASHION DESIGNERS, MUSICIANS, WRITERS. WE ARE STILL SENTINELS.

The piece is made by people.

Art still doesn't ask permission.

The Mouth shirt on a fictional person, with the print turned into embroidery. Binned
Under the poster, a plate the jury threw away. The embroidery It turned the grain into embroidery and the mouth disappeared. The Salon des Refusés