ETHICS
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ART NEEDS NO APPROVAL
WE BELIEVE THAT TALENT AND CREATIVITY ARE INNATE IN ALL HUMAN BEINGS, THAT THIS SHOULD ONLY BE APPROPRIATELY STIMULATED. THE SAME DEFINITION WE GIVE TO ART IS THAT OF A "WRONG" ART. ART THAT DOESN'T NEED TO FEEL LIKE ART, EVERYONE'S ART. THE ART OF POSTERS TORN ON THE WALLS IN THE STREET, WHICH DOES NOT FURNISH THE LIVING ROOMS OF HIGH SOCIETY. THE ART THAT DOESN'T NEED APPROVAL.
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UNFAST FASHION
WE CHOOSE THE "JUST IN TIME" MODEL, PRODUCING EACH GARMENT ONLY AFTER IT HAS BEEN SOLD ONLINE. THIS APPROACH ALLOWS US TO MINIMISE UNSOLD STOCK, REDUCING WASTE AND OVERPRODUCTION. ALL BLOWHAMMER GARMENTS ARE MADE IN OUR WORKSHOP IN NOLA (NA), ITALY. WE HAVE CHOSEN NOT TO MOVE PRODUCTION TO COUNTRIES WHERE RULES PROTECTING WORKERS' CONDITIONS ARE NOT GUARANTEED.
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WE ARE NOT GREEN WE ARE TRANSPARENT
WE SUPPORT WITH CONVICTION THE URGENCY OF A REAL CHANGE IN THE WORLD OF FASHION. HOWEVER, WE BELIEVE THAT "GREENWASHING" REPRESENTS ONE OF THE MAJOR ISSUES IN TERMS OF AWARENESS ON THIS TOPIC TODAY. TO COUNTER THIS PHENOMENON, WE MAKE ALL THE INFORMATION RELATING TO OUR PRODUCTION PROCESSES, THE COMPOSITIONS AND THE ORIGIN OF THE RAW MATERIALS FROM WHICH OUR GARMENTS ARE MADE CLEAR AND ACCESSIBLE. IN THIS WAY, WE GIVE OUR CUSTOMERS THE OPPORTUNITY TO MAKE DECISIONS IN AN INFORMED WAY.
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2026
Since 2026 digital agents have been working with us too. They invent the worlds around the pieces, act as a jury for one another and throw out what doesn't hold up. We keep the rejects in view on the home page, each with its reason. Whether what remains is art is up to whoever looks at it, as with torn posters on walls.