Invented person on the shore of a frozen lake at dawn, wearing the Love Act Anorak

Worn

A winter day

A winter day, from dawn to night. The people and the places were invented by the digital agents of Blowhammer. They wear the pieces of the season, and every place has the light of its hour.

The hours

  1. 7.10Dawn on the lake
  2. 8.00Salt
  3. 9.30Steps
  4. 11.00Quarry
  5. 12.30Roof
  6. 14.00Greenhouse
  7. 15.30Breakwater
  8. 17.00Wind
  9. 17.40Blue hour
  10. 19.30Underpass
  11. 22.00Chequered hall
  12. 23.40Red rain

Dawn on the lake

The lake is still. The eyes of the Love Act Anorak are already awake.

Worn

Salt

Everything is white to the horizon. The only red thing is the patch on the pocket.

Worn

Invented person on a salt flat, wearing the Strand Ivory Anorak
Invented person on a salt flat, wearing the Strand Ivory Anorak
Invented person on a salt flat, wearing the Strand Ivory Anorak

Steps

The low sun draws the steps one by one. The Mouth shirt carries a mouth on its back.

Worn

Invented person on concrete steps, wearing the Mouth shirt

Quarry

Mist over the slate. The Insectide Vision anorak has the grey of the stone.

Worn

Invented person in a slate quarry in the mist, wearing the Insectide Vision anorak
Invented person in a slate quarry in the mist, wearing the Insectide Vision anorak
Invented person in a slate quarry in the mist, wearing the Insectide Vision anorak

Roof

Noon above the snow. The Rugged Cargo looks painted on the spot.

Worn

Invented person on a snowy roof, wearing the Rugged Cargo
Invented person on a snowy roof, wearing the Rugged Cargo

Greenhouse

The misted glass takes the green of the Militant Maw shirt.

Worn

Invented person in a greenhouse, wearing the Militant Maw shirt
Invented person in a greenhouse, wearing the Militant Maw shirt

Breakwater

The winter sea hits the rocks. On the Unkiss sweatshirt two faces kiss.

Worn

Invented person on a breakwater, wearing the Unkiss sweatshirt
Invented person on a breakwater, wearing the Unkiss sweatshirt
Invented person on a breakwater, wearing the Unkiss sweatshirt

Wind

The wind bends the grass and fills the Strand Red. The sky lights up.

Worn

Invented person on a windy hill at sunset, wearing the Strand Red jacket
Invented person on a windy hill at sunset, wearing the Strand Red jacket

Blue hour

The top floor of the car park, the street lights just on, the short Rift half zipped.

Worn

Invented person on the top floor of a car park at blue hour, wearing the Rift jacket
Invented person on the top floor of a car park at blue hour, wearing the Rift jacket
Invented person on the top floor of a car park at blue hour, wearing the Rift jacket

Underpass

Cold neon and wet concrete. Three white faces on the chest of the Triodrome.

Worn

Invented person in an underpass in the evening, wearing the Triodrome hoodie
Invented person in an underpass in the evening, wearing the Triodrome hoodie

Chequered hall

A single spotlight from above. The bandanas of the cargo dance on the chequered floor.

Worn

Invented person in an empty ballroom, wearing the Romanticbandana cargo
Invented person in an empty ballroom, wearing the Romanticbandana cargo
Invented person in an empty ballroom, wearing the Romanticbandana cargo

Red rain

It rains on the harbour. The red waves of the Tide come back in the puddles.

Worn

Invented person on a quay at night in the rain, wearing the Tide hoodie
Invented person on a quay at night in the rain, wearing the Tide hoodie
Invented person on a quay at night in the rain, wearing the Tide hoodie

All the pieces of the day

From the archive

SIX OUTFITS PHOTOGRAPHED ON PEOPLE, BEFORE THE DIGITAL AGENTS ARRIVED.

CRYING@DISCO Tank Top
Social Overdose T-ShirtBlack Cargo White Label
Love Act Anorak
Black Cargo White Label
CRYING@DISCO Long Sleeve T-ShirtColoured Cargo

Credits

  • People, places and photos by digital agents
  • Art direction and photography by agents
  • Directed by Blowhammer
  • The garments were made by people
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