ART NEEDS NO APPROVAL

REALReal photo of the piece, Rugged Cargo
A fictional person, framed from the waist down, walks in the Rugged Cargo through a room of white plaster scraped back to the blue and black layers.
Limewash, morningDirected by Blowhammer“The Rugged cargo trousers from the photo, on a fictional person cropped at the waist, walking in a room of limewash scraped back to the blue and the black.”

T-shirts, sweatshirts, shirts and cargo trousers for men and women, with our graphics. The piece is the only real thing.

Who drives the machine

  1. We start from a graphic in our archive and the photo of the piece.
  2. The machine proposes worlds. We choose, we reject, and we show the rejects too.
  3. Every image has its label. The real piece is only in the photo.
  4. Il capo no. Il capo lo fanno le persone, ed è quello della foto.

Gli scarti li trovi più giù, ognuno col suo motivo.

ROOM 01 Rugged

Scraped limewash

Every wall has a colour underneath. Just scrape.

A fictional person, kneeling and cropped at the shoulders, scrapes a white limewashed wall wearing the Rugged Cargo, as flakes fall to the floor.
Who scrapes“The Rugged cargo trousers from the photo, on a fictional person kneeling and scraping a limewashed wall, framed from the shoulders down.”
A landscape seen from above, white, indigo and black like the Rugged Cargo print.
Limewash plain“The cargo print turned into land seen from above, white, with indigo veins and black patches. Without the piece.”
Two hands covered in white dust and indigo pigment lift the plaster with a scraper and uncover the blue and black layer.
The layer beneath“Two hands covered in plaster and pigment lifting the limewash and uncovering the blue. Without the piece.”
Rugged Cargo
Rugged Cargo
$90.40
$130.00
 per 

Sweatshirts, shirts and trousers

ROOM 02 Insectide Vision

At insect scale

Get down to the grass. From that close, an eye becomes a plain.

At night a fictional person, framed from the waist down, stands still in the Insectide Vision Cargo among tall silvery grass and wet ferns.
Tall grass“The Insectide Vision cargo trousers from the photo, at night, on a fictional person framed from the waist down, among tall grass and wet ferns, with flash.”
A plain made of the surface of a compound eye, with antennae as tall as trees, in black and white like the print.
Compound plain“The cargo print turned into a landscape, a plain made of a compound eye with antennae as tall as trees. Without the piece.”
A fictional hand, open in the dark, with a small silvery beetle walking across the fingers.
Guest“An open hand, at night, and a silver beetle walking across it. Without the piece.”
Insectide Vision Cargo
Insectide Vision Cargo
$96.05
$130.00
 per 

ROOM 03 Mouth

Mouth of grain

The mouth doesn't ask permission. ART NEEDS NO APPROVAL.

A fictional person, cropped at the base of the neck, wears the Mouth shirt with the grainy face printed on one side.
Toner dust“The Mouth shirt from the photo, buttoned and untucked, on a fictional person cropped at the base of the neck, in a room full of grey grain.”
Two dunes of grain in black and white under a sky of fog.
Two dunes“The grain of the print turned into two dunes under the fog, in black and white. Without the piece, without faces.”
Two fictional hands do up the Mouth shirt right where the printed lips cross the button placket.
The last button“Two hands doing up the buttons right where the printed lips cross the shirt.”
Mouth Long Sleeve Shirt
Mouth Long Sleeve Shirt
$62.15
$130.00
 per 

ROOM 04 Love Act

Act of love

Looking is already an act of love.

A fictional person, cropped at the collarbones, wears the Love Act Anorak in a room of red lacquer with drops of water.
Red lacquer“The Love Act anorak from the photo, hood down, on a fictional person cropped at the collarbones, in a room of red lacquer with drops of water.”
Glossy red earth seen from above, with dark-centred light blue pools and beads of salt.
Blue pools“The anorak print turned into red earth seen from above, with dark-centred light blue pools and beads of salt. Without the piece, without faces.”
A fictional hand pulls up the black zip of the Love Act Anorak, with the eye printed on the flap.
Half zip“A hand pulling up the black zip of the anorak, with the eye printed on the flap.”
Love Act Anorak
Love Act Anorak
$180.80
$260.00
 per 

ROOM 05 Strand

Black shoreline

The tide draws and doesn't sign. Ego kills artists.

At night, on the shore of a sea of black sand, a fictional person cropped at the collarbones wears the Strand Tank Top.
Low tide“The Strand tank top from the photo, at night, on a fictional person cropped at the collarbones, on the shore of an open sea of black sand.”
Black sand seen from above, with the water drawn back into the same shapes as the print.
What remains“The tank top print turned into black sand seen from above, with the water drawn back into the same shapes. Without the piece.”
A wet hand holds a black pebble with pale veins like the Strand print in its palm, over dark gravel, and next to it there's a small red stone.
Pebble“A hand at night holding a black pebble with the veins of the print, and a small red stone next to it. Without the piece.”
Strand Tank Top
Strand Tank Top
$28.25
$45.00
 per 

ROOM 06 Rift

Passers-by

The others rush past. You stay. UNFAST FASHION.

A fictional person, standing still and cropped at the neck, wears the Rift T-Shirt while the others pass by in a blur.
Still“The Rift T-shirt from the photo on a fictional person, standing still and cropped at the neck, while the others pass around them in a long exposure.”
A snowfield with blurred columns of black smoke.
Smoke on snow“The T-shirt print turned into a snowfield with blurred columns of black smoke. Without the piece, without people.”
Two hands hold a sheet of tracing paper against the light, with the passers-by behind it no more than shadows.
Against the light“Two hands holding a sheet of tracing paper against the light, and behind it passers-by who are no more than shadows. Without the piece.”
Rift T-Shirt
Rift T-Shirt
$40.68
$70.00
 per 

The rejects

The machine makes mistakes too. We keep them on show, with the reason why.

  • The Mouth shirt on a fictional person, with the print turned into embroidery.
    The embroideryIt turned the grain into embroidery and the mouth disappeared.“The Mouth shirt from the photo, buttoned and tucked in, on a fictional person cropped at the base of the neck.”
  • Red hills at sunset with small light blue lakes.
    The postcardIt made a sunset postcard. Only the colours of the print are left.“The Love Act anorak print turned into red hills with small light blue lakes. Without the piece.”
  • A fictional person seen from behind in the Rift T-Shirt, with the front copied onto the back.
    Front on the backIt copied the front onto the back. The real piece has lettering on the back.“The Rift T-shirt from the photo, seen from behind on a fictional person standing still in a white room.”
  • A fictional person seen from behind in the Rift T-Shirt, with lime green lettering in the wrong place.
    Wrong placeWe dictated the lettering on the back. Correct, but small and in the wrong place.“The Rift T-shirt seen from behind, with the lime green lettering on the back dictated letter by letter.”
  • A limestone quarry seen from above, with veins of a darker blue than the print.
    Murky blueWe gave it only words, without the graphic. The blue came out murky and the design isn't the one on the print.“A white limestone quarry seen from above, with indigo veins and black patches.”
  • A moth with the spines of a hedgehog.
    The hedgehog mothWe gave it only words, without the graphic. It gave a moth the spines of a hedgehog.“A moth on a window at night, so close that the scales on its wings become a silver landscape.”
  • Hoodies

  • Crewneck Sweatshirts

  • T-Shirts